About Us

After graduating from university and facing the frustration of unemployment, Tola Awolesi turned to a quiet hobby she had loved since childhood making jewelry. 

What began as a creative outlet to keep her hands busy while she searched for work gradually became something much deeper. With every bracelet, necklace, and pair of earrings she handcrafted for her friends and family, a spark reignited, one she had nearly forgotten.

Eventually, Tolly landed a job. But four years into her career, she found herself deeply unfulfilled. Her days were driven by routine, not purpose. It was during this time that the glowing feedback from those wearing her jewelry reminded her of something important: the joy and freedom she felt when she created.

With courage and careful planning, Tolly took the leap. She didn’t quit her job immediately. Instead, she transitioned from full-time to part-time, allowing her the space to build her dream without sacrificing financial stability. Every paycheck funded a new batch of materials, every spare hour was poured into design. Slowly but surely, the Taro Collection was born in 2014.  “T” from her first name and “ARO from her surname. 

Tolly’s mission was clear from the start: to create beautiful, affordable jewelry that allows women to express their unique identities and sparkle. She built her brand not by borrowing, but by budgeting, believing in her vision, and staying true to her values. She marketed her pieces through social media, wore them proudly, and spoke about them with passion.

The journey wasn't without obstacles. Marketing felt overwhelming, and self-doubt crept in. But instead of giving up, Tolly equipped herself with knowledge. She attended jewelry courses and workshops, joined entrepreneurial groups, and leaned on the support of like-minded creatives. Over time, she grew more confident, not just in selling her products, but in owning her story.

What fuels her now is not just the joy of design, but the belief that her work empowers other women. Her jewelry isn’t just about fashion—it’s about self-expression, confidence, and connection.

Tolly’s journey is a reminder that dreams don’t need to start with huge investments or perfect conditions. Sometimes, the smallest steps, like cutting work hours or making time for a passion are the most powerful. She didn’t wait for a perfect moment. She created it. And in doing so, she turned a childhood hobby into a business with purpose.

“Turning passion into business.”

For anyone standing at the edge of their dream, unsure whether to leap, Tolly’s story is proof that the leap doesn’t have to be reckless—it can be intentional, steady, and brave.